I’m Simon—working at the intersection of product, operations, and growth in tech.

Former startup founder, current Entrepreneur in Residence, startup synidcate investor and writer; once a college and semi-pro athlete.

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Me
Welcome to Extracting ideas, where I share my writing, portfolio, and ways we can work together.
Read my operating principles

about me

I live in Melbourne with my wife and 2 daughters.

I'm curious about operational excellence, building incredible products and mechanisms for growth in the business and creative world.

I'm an avid reader and take life too seriously, meticulously tracking and measuring my habits and finances with spreadsheets I created.

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Writing

A compilation of essays on my substack, and contributions to other publications and websites.

See My substack
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Presence article image
Paying for Presence in a Distracted World: The Rise of BPAAS Subscriptions

Why Fitness Studios and Escape Rooms Are Becoming the Ultimate Distraction Detox

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A Book-Buying Funnel to grow your library and expand your curiosity

A framework to help you find more interesting books

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Why Second Time Founders Care About Distribution

Rethinking Customer Acquisition and Product Distribution Beyond Playbooks

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The Startup Strategy Compass - The 7 Powers

An overview and visual summary of Hamilton Helmer's Book: 7 Powers - The Foundations of Business Strategy

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A Realistic Look at Daily Habit Tracking

Benefits and insights from daily habit tracking with an easy to use template

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Reimagining Kayo Sports

Identifying the problems and proposing solutions to Foxtel's sports streaming platform

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How to measure and manage your life goals

How to measure and manage your life goals using systems and spreadsheets.

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Portfolio

My product portfolio highlights my track record of transforming ideas into successful, scalable products with measurable outcomes.

From idea to execution, I’ve overseen the entire product lifecycle, from initial concept to go-to-market, sales, and ongoing account management for multiple successful products.

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RefLIVE
A game-changing smartwatch app that simplified officiating worldwide
  • Over 80,000 downloads in over 150 countries
  • Apple App of the Week
  • Used at FIFA International Level
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RefLIVE
A powerful B2B SaaS platform that utilises data to improve referee management
  • Used by state and national sports organisations in AU, EU and North America
  • Quantitatively improved referee retention and  reduced abuse
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Trophie.io
Automated Image Generation for Sports Clubs
  • Enabled sports clubs with no design expertise to create professional social media posts using professionally designed templates

Do you have a Growth, Product or Ops challenge you think I can help with?

Special Projects