Systems thinker. Builder. Generalist.
Simon Murphy
AI-native operator. I solve complex problems and move things forward.
Work with me
Become an AI-native team
Get everything AI can give your team, built around what makes your people great. Your team leaves with:
- One shared way of working, in place of AI use scattered across separate chat windows
- A clear picture of each person's strengths, drawn from the people they work with, so nobody has to guess who's best at what
- Agreed rules for AI: where it takes the load, where people make the calls, and who owns what
- More from the tools you already pay for, with AI connecting the systems and automating the work in between, so nothing new to buy
Delivered with SeenCulture
Within two days of the first workshop we'd already started streamlining our meetings, written an AI governance doc and I'd built my first Claude skills to automate workflows.
Tom Lowe, Head of Marketing
Thirst Creative
Fractional work
I'm taking on very little new work right now. If you think we should talk, reach out on LinkedIn.
Now
└─AI and Startups Specialist, MEC (University of Melbourne)
└─Fractional Growth & Product Lead, SeenCulture
Previously
└─Founder, RefLIVE
└─Head of Growth, Mobble