Systems thinker. Builder. Generalist.
Simon Murphy
AI-native operator. I solve complex problems and move things forward.
Now
└─AI and Startups Specialist, MEC (University of Melbourne)
└─Growth and Product Partner, SeenCulture
└─Founder and Principal, Extracting Ideas
Previously
└─Founder, RefLIVE
└─Head of Growth, Mobble
Work with me
Become an AI-native team
I've spent years helping founders, business owners and operators understand how their business really runs and which levers move it. AI has changed what a team can do with that understanding. The teams getting it right are:
- Doing more with the people they already have, and putting the time back into work that matters
- Challenging assumptions that have gone unquestioned for years
- Learning faster, because every problem solved makes the next one easier
I've done this with teams of every size and stage, and with public service leaders, bringing hands-on experience of company operations and growth together with AI-native skills. The goal isn't quick wins. It's AI working across your whole team, built around what makes your people great.
"Within two days of the first workshop we'd already started streamlining our meetings, written an AI governance doc and I'd built my first Claude skills to automate workflows."
Delivered with 
SeenCulture
SeenCulture Fractional work
I'm taking on very little new work right now. If you think we should talk, reach out on LinkedIn.