Systems thinker. Builder. Generalist.

Simon Murphy

AI-native operator. I solve complex problems and move things forward.

Simon Murphy
Now
└─AI and Startups Specialist, MEC (University of Melbourne)
└─Fractional Growth & Product Lead, SeenCulture
└─Building ideas in lifelong knowledge accumulation, legacy sharing, and daily task execution between human and AI
Previously
└─Founder, RefLIVE
└─Head of Growth, Mobble

"Hope is not a strategy."

About

Background and how I work.

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Portfolio

Projects I've built and shipped.

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Principles

How I think about work and decisions.

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Let's work together

I work with founders and operators who need something moved forward. I bring product judgment, growth systems, and AI that actually ships. Most work comes through referrals; if that sounds like what you need, get in touch.

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